Developed conventions of real media products with our music video, digipak and poster
In terms of development for our music video, it was fairly difficult to develop the performance’s mise en scene and cinematography as we wanted to use key codes and conventions so instead, we decided to focus on developing the narratives conventions. The editing was pretty straight forward however; we developed the idea of jump cuts in relation to both aspects to the video. Jump cuts show the passing of time and can create anxiety or a sense of mystery. We used jump cuts to enable to cut to the beat technique to work efficiently and successfully. This technique make the piece look more professional and creates a more of a flow and a rhythmical tempo to the narrative. The jump cut can also make a boring scene have pace and urgency about it. For example, when the protagonist is seen walking up the stairs, a couple of jump cut are added to make it seem like she’s either in a rush or that her lifestyle is boring and time i going slowly. Jump cuts only really worked in the narrative side of our final product as incorporating them into the performance would miscue the lyrics and lip sync . We were able to counter this problem by adding camera movements. Towards the middle of the song, the pace really picks up and the music is now fully established. Jump cuts allowed for the narrative, which seemed to be pretty boring to run with the pace of the music without looking out of place. The jump cuts made the entire piece less tedious and without them, the narrative would have dragged.
For the digipak and poster, i developed the idea of a theme. Many indie bands are portrayed with a black and white theme or appeal. This is a heavy connotation within the genre which easily identifies the artists. I decided to change it to a blue theme, I decided on blue as the band is new and appealing to a wide audience. The blue reinforces their edgy image and puts them out there; reinforcing this is the band’s name. I use “The Run Ups” to demonstrate the grind and passion to wanting to be a successful band, the album name “millennials” indicates their age and implies they’re still very young. Therefore standing out from the crowd is vital in order to becoming a popular band. On all the panels with Josh and Pete on, I made their heads be a different colour, other than blue. This makes them two more obvious and allows them t be centre of attention. Using the clipping mask tool, I was able to put the image in a circle and then put the original image behind them. This allowed me to change the clipped image to any colour I wanted without altering the blue under layer. This was also a vital tool when making my font. I downloaded a gold texture and clipping masked that over my font. This gave texture to the words and made it more appealing to look at.